Our story

By Reclaim was founded by two sisters with a shared goal: to make modest fashion feel easier, more modern and more accessible.

Sumeya started Reclaim Active, creating the viral Active Hijab™ and activewear designed for women who wanted to feel confident, comfortable and covered while moving.

But as women who dress modestly, we knew the feeling of constantly compromising. We would find clothes we loved, only to realise they were too short, too revealing or simply not designed with us in mind.

We realised the need went far beyond activewear. That is why Reclaim Active is becoming By Reclaim, a universe where modest women can find everything they need for their wardrobe.

Our aim is to create clothing that feels current, flattering and thoughtfully designed, all at a fair price.

To every woman who has ever felt overlooked by fashion: By Reclaim was created for you.

Love Sumeya & Suheeyla